<p class="blog-text mb-lg-5 mb-3" style="outline: none; padding: 0px; line-height: 32px; font-family: Montserrat, sans-serif;">Best is because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present themselves in concrete ways:While a logo might be the most recognizable manifestation of a brand, it’s only one of many. Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present themselves in concrete ways:</p><p class="blog-text mb-lg-5 mb-3" style="outline: none; padding: 0px; line-height: 32px; font-family: Montserrat, sans-serif;">Brands cut across media, and present themselves in colors, shapes, words, sounds, and even smells. That’s because a brand, at it’s core, is immaterial. It’s about abstract attributes and values which present themselves in concrete ways:<br></p>